MAKING AND IMPACT.
Getting ROI on employer branding can feel like a game of Three-card Monte. Organizations struggle to separate themselves as a unique employer of choice. Creating authentic stories that showcase your company culture takes time. Below are some areas that I specialize in.
AREAS OF EXPERTISE.
Storytelling
My articles cover a range of topics such as video testimonial steps or how to create a recruitment marketing tool.
SEO Strategy
SEO is constantly changing and adapting. Staying ahead of your competitors is paramount when it comes to attracting talent.
AI Tools
Now with AI, recruitment marketing technology will become available for demo and testing.
Employer Brand Strategy
Start by defining what your organization stands for, its mission, values, and unique characteristics that differentiate it from other companies.
Career Site Optimization
It’s imperative that every career site page has personalization for new and returning visitors in-order to improve page visits, duration and conversion goals.
Creative Copywriting
Many years as geeky Sourcer, I have a passion for innovative ways to attract talent. Explore some of these trends with me.
Three Ways to Ensure Recruiters Will Use Your CRM
Once upon a time, someone in HR or Talent Acquisition signed off on a Recruitment CRM, and now the worst possible thing has happened, low adoption...
Consider These Key Metrics in Your Social Media Recruitment Marketing Campaigns
With employer brand budgets getting cut, Recruitment Marketing professionals are nervous as a long-tailed cat in a room full of rocking chairs. Now...
Improve the Candidate Experience Using Facebook Chat on Your Career Site
Okay, hear me out. What if your recruiters used real-time chat to communicate with jobseekers? I know, I know. Recruiters are inundated with...
Lost Opportunities: The Consequences of Misaligned Recruitment Marketing
I’ll never forget when I got a call from the VP of Talent Acquisition. It lasted about 10 minutes, but it was one of the worst calls I’ve gotten as...
Adobe Firefly (beta)
As of right now, there have to be a hundred text-to-image AI generators out there. Most of them use DALL-E, Adobe Firefly, or Diffusion AI as the...
Unleashing the Power of Before and After Stories: Redefining Employer Branding for Unity and Acceptance
Stop. Collaborate and listen. Let me tell you, there's a goldmine waiting to be tapped. We're talking about showcasing unity and acceptance through...
