Job Advertising, Recruitment Marketing
In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for the year. But then, Indeed stormed onto the scene, changing the game with its pay-per-click (PPC) model, quickly...
Job Advertising, Recruitment Marketing, SEO
Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
Career Site, CRM, Recruitment Marketing
Once upon a time, someone in HR or Talent Acquisition signed off on a Recruitment CRM, and now the worst possible thing has happened, low adoption or zero CRM usage. However, you can avoid these dreaded low adoption issues. Here’s how: First, you’ll need to...
Recruitment Marketing, SEO
With employer brand budgets getting cut, Recruitment Marketing professionals are nervous as a long-tailed cat in a room full of rocking chairs. Now is the time to really look at those social media metrics. First, you need to know the essential key metrics of social...
Career Site, Recruitment Marketing
The candidate’s journey ends when the job title is uncommon or confusing. The reason why so many companies struggle to attract applicants to their jobs is often due to job titles and then the job description. Common vs Uncommon Job Titles Job seekers usually...
