Glennlist Blog
Discover and Explore Recruitment Marketing and Employer Branding
Lost Opportunities: The Consequences of Misaligned Recruitment Marketing
I’ll never forget when I got a call from the VP of Talent Acquisition. It lasted about 10 minutes, but it was one of the worst calls I’ve gotten as an Employer Brand Manager. He got reamed by the CMO who had gotten a call from the CEO about images he saw all over...
Adobe Firefly (beta)
As of right now, there have to be a hundred text-to-image AI generators out there. Most of them use DALL-E, Adobe Firefly, or Diffusion AI as the engine. I’ve been testing them all and creating my library of prompts with all of the controls to help create some images...
Unleashing the Power of Before and After Stories: Redefining Employer Branding for Unity and Acceptance
Stop. Collaborate and listen. Let me tell you, there's a goldmine waiting to be tapped. We're talking about showcasing unity and acceptance through the awe-inspiring narratives of before and after employee stories. Stories about employees who faced struggles within...
Engaging Employer Branding Videos Using This Amazing AI Platform
As an Employer Branding professional, I’ve had to endure hundreds of boring-ass employee video testimonials. Almost all of them with the same lame message as to why they like working for their company. Look, there’s no doubt that employer branding videos are awesome...
Level Up Your QR Codes with AI-Generated QR Codes!
Say goodbye to those mundane QR codes and welcome a whole new level of visual appeal with AI Art Generated QR codes. If you're like me or working in recruitment marketing, you understand the importance of making a lasting impression. That's why I'm thrilled to...
Are You Losing Candidates Like Socks in a Dryer?
Recruiters, let me ask you a question and be honest here. How many times have you forgotten to follow up with candidates? It happens a lot. Admit it. Look, job seekers would rather chew tinfoil and rake their fingernails across a chalkboard than apply online. With so...
Mastering Career Site Optimization
I recently picked up running again. I couldn't imagine running without my Garmin GPS watch. It tracks all my runs, allowing me to set goals so I can improve my time and distance. The same goes for recruiting. I couldn't imagine not measuring and tracking career...
How to Attract Applicants with Job Titles
The candidate's journey ends when the job title is uncommon or confusing. The reason why so many companies struggle to attract applicants to their jobs is often due to job titles and then the job description. Common vs Uncommon Job Titles Job seekers usually search...
Recruitment Marketing Strategy 101: Open Funnel Career site
Two things keep a Recruitment Marketer up at night, high bounce rates and low applicant conversion rates. One of the reasons for high bounce rates is simple, the career site is a closed funnel which limits how visitors can enter the Applicant Tracking System. ...
