Welcome to Glennlist!
Let’s get on the same page here.
You want to hire the right people for the right job. But, in today’s market, attracting top talent can be a challenge if you don’t have recruitment marketing in place. Employer Branding is critical. Showcasing employee culture, creating the EVP and selling all the benefits of working at your company takes time to build. At Glennlist, you’ll find best practices, guides and the latest news and trends to help your organization in all areas of recruitment marketing especially with employer branding.
AI Social Media Recruitment Marketing
Getting ROI on a social media platform for employment advertisements can feel like a game of Three-card Monte. Attracting talent using social media, isn’t just placing an ad, it’s knowing how to generate content that resonates with your target audience. This is where Generative AI can help. It’s not replacing a job as a recruitment marketer but it’s replacing some of the tasks and guesswork that goes along with digital media ads.
Topics Covered
Storytelling
My articles cover a range of topics such as video testimonial steps or how to create a recruitment marketing tool.
SEO Strategy
SEO is constantly changing and adapting. Staying ahead of your competitors is paramount when it comes to attracting talent.
AI Tools
Now with AI, recruitment marketing technology will become available for demo and testing.
Employer Brand Strategy
Start by defining what your organization stands for, its mission, values, and unique characteristics that differentiate it from other companies.
Career Site Optimization
It’s imperative that every career site page has personalization for new and returning visitors in-order to improve page visits, duration and conversion goals.
Creative Copywriting
Many years as geeky Sourcer, I have a passion for innovative ways to attract talent. Explore some of these trends with me.
Nailing Down Recruitment Marketing Conversion Goals
Understanding Conversion in Recruitment Marketing So, what exactly counts as a 'conversion' in recruitment marketing? A conversion boils down to an...
The Good, Bad, and Ugly of Tracking Conversions from Indeed’s Sponsored Jobs.
In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for...
Revamping Your Career Site: Showcasing Your Unique Company Culture
Have you taken a look at career sites lately? You'll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions....
Elevating Your Employer Brand: How Tweaking the Recruiting Process Can Work Magic
When I was part of a team called the Talent Innovation Lab at this massive IT consulting company, it took an army to change the recruitment process....
The Big Secret on How to Improve Candidate Experience and It’s Been Around For Years!
This job market has been like a warm O’Douls and it turns out there's this pretty big deal in the job world – candidate experience. But guess what?...
How to Banish Employee Burnout
I'm going to go out on a limb here. People are getting burned out, and companies seem to have two solutions for it: letting the employee quit, or...
recruitment marketing challenges?
The possibilities with Recruitment Marketing are nearly limitless. But here’s the deal. Attracting top talent is never easy.
The ocean of talent that is searching for new opportunities may never engage with your brand or even learn of your job openings.
Explore my topics on Recruitment Marketing tactics that will attract qualified talent to your open roles.
