MY WORK
HELLO!
I’m currently helping organizations with their employer branding. My background in talent acquisition helps me solve common hiring challenges using employer branding and recruitment marketing.
I specialize in creating strategies to increase visibility, reach and conversions. Whether it’s through employer advocacy program or optimizing email newsletters, my mission is to provide effective employer branding program with maximum ROI.
Career Site Optimization
In today’s competitive job market, it’s common for companies to receive a high volume of applications—yet still struggle to attract the right talent. If you’ve found yourself in that position, I can help by optimizing your career site.
Employer branding plays a vital role in recruitment. Through my experience developing compelling career-site content, I know how to create a positive user experience that truly resonates with job seekers.
Let’s work together to showcase your organization’s strengths and connect with the people who’ll make the biggest impact on your team.
CAREER SITE + LANDING PAGES
I helped design and activate a career site for a healthcare company that had three separate career site pages. After researching and reviewing content management systems designed for job searching, we came up with Phenom People.
As a Phenom Certified Power User, I’ve designed over 100+ systems, jobs, and landing pages. Additionally, I’ve created dynamic pages that provide relevant jobs and content based on the job seeker’s behavior.
EMPLOYEE ADVOCACY PROGRAMS
I help organizations transform their workforce into a community of brand ambassadors, improve their brand awareness, reputation, and reduce advertising costs. By mapping out a clear blueprint for employee advocacy —from designing and crafting shareable content to recognizing employee achievements —I ensure everyone is equipped and excited to participate. The outcome? A practical program that builds trust, fosters engagement, and sets them apart as an employer of choice.
LINKEDIN CAMPAIGNS
Early Careers Campaign
LinkedIn Ad Campaigns
CONTENT CALENDAR + SOCIAL MEDIA
I created a content calendar to celebrate company milestones, employee anniversaries, and months that recognize diverse groups.
Skilled at using platforms such as Sprout Social, Loomly and Buffer.
NEWSLETTERS + EDITORIAL
35K Subscribers
I published the ERE newsletter weekly that featured articles by talent acquisition industry experts. The newsletter consisted of polls, CTA for webinars, and curated news
ERE Newsletter Performance
Implemented tracking and measuring newsletter performance, which allowed me to increase open rates from 11% to 24% and increase click rates from 2% to 11.38%.
VIDEO TESTIMONIALS
ERE RECRUITING CONFERENCE
The ERE conference has been running for over two decades. We held a fall and spring conference. I acted as the Emcee and event marketing manager.
EVENT MARKETING
CAMPAIGN PERFORMANCE
I focus on measuring what matters so you can see a clear return on your recruitment marketing spend. From keeping an eye on social media campaign metrics to tracking email click-through rates, my goal is always to maximize ROI. To do this, I install and configure tools like Google Tags, LinkedIn Insights Tags, and dedicated social media tracking channels, ensuring every effort is backed by actionable data.
